Showcasing conflicting emotions and complex relationships against the backdrop of small towns, director Anand L Rai has carved a niche for himself. However, one of his recent releases, Raksha Bandhan, performed poorly at the box office. Breaking his silence on the same, the director shared that he ‘went too smart’ with the Akshay Kumar starrer and said he was wrong in differentiating between audiences.
Anand L Rai says, “I was wrong” about the Akshay Kumar-starrer Raksha Bandhan; claims, “should focus more on the story”
“I was wrong while making Raksha Bandhan when I thought ‘Let me give them something which is more of India’ and ‘let me cater to the audience in the B and C tier cities’. I was wrong in differentiating between the audiences. That’s not my job. I should focus more on the story rather than selecting the audience whom I want to cater to,” the director told PTI.
Elaborating further, Rai added, “This is my learning. We are battling the same thing and trying to find out what story will engage the audience at this moment and in this phase. Post-pandemic we have failed the audience with that. Maybe, I went too smart with Raksha Bandhan. I was trying to put it in a bracket and that’s wrong.”
He continued by saying, “It was my fastest film but I relished it. I never made this film in a rush. I had fun. But I’m thinking hard about what didn’t work. And I’ve understood that in Raksha Bandhan, the start, middle and ending, the highs and lows, everything was structured. Unfortunately, its emotions were also formatted, which used to work and I thought it would work again. But was I dishonest? No, I was not. I was not living it superficially.”
Concluding his take, he said, “There was a strategy which failed. I was always gutsy and never played safe. But I think subconsciously I tried to do that with Raksha Bandhan and I failed miserably. I have learned that I should keep on doing the gutsy work, without thinking of ₹200 crore or ₹300 crore.”
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